Tashiro/Kaplan Artist Lofts

Brand System and Collateral

Roles:

Creative Direction, Design, Photography

Brief:

The Tashiro/Kaplan Artist Lofts building spans an entire city block in downtown Seattle. It is a residence to 50 artists and houses 27 commercial arts-related entities, including one of the most prestigious galleries in the city. For the building's re-launch, this updated and modern logo is a response to the building's unique geographical triangular location. Brand identity guidelines were also provided.