Symetra

Brand Identity

Financial Marketing Materials

Roles:

Design Direction and Strategy, Photography Strategy, Design and Production, Branding, Project Management

Brief:

As the lead designer and design manager for the Brand Development department, I have provided design solutions for Marketing, Sales and Community Relations clients to meet brand strategy goals. Working closely with account executives, copywriters, production/fulfillment managers, I've formed productive partnerships in a team environment.

Through the maintenance of corporate brand consistency and management graphic standards, I have articulated and monitored the brand through strategic, results-driven visual communication and made design decisions that represent a dynamic company.

I have directed the creation of strong marketing collateral such as corporate and product brochures, fact sheets, postcards, trade show booths and environmental signage, trade ads, product folders, proposals, posters and conference materials. Lead successful implementation of several internal sub-brands.

In addition, I have worked closely with web team in providing art direction and design strategy of new websites, assisted in the creation of website schema, wireframes and web graphics, and ensured seamless transition of brand to electronic and web communication.