Symetra Brand Work

Brand Identity and Discovery


Creative Direction, Design, Branding, Project Management


With the assistance of Turnstye Studio in Seattle, I created and managed an array of documentation and standards around brand identity — the methodology to stand by and educate clients.

Pieces included:

Brand Identity Guidelines

Image Strategy Guidelines

Corporate Logo Guidelines

Rule Book for Print

Design Considerations Reference Guide

Graphic Style Demonstration

Understanding the Grid

Color Palette

Stationery System Guidelines

Press Sheet Testing