Raani New York

Website

Logo, Identity, Catalog

Roles:

Creative Direction, Design, Photo Direction

Brief:

Raani New York, a small online importer of fine Kashmiri fabrics, needed an identity to position itself as a large player. The branding is designed as cosmopolitan, serving an upscale clientele. The design brought high praise from the company owner, who reported renewed client interest and sales. The thin, flowing logo suggests a continuing thread, and also nods toward upscale and an Indian aesthetic.