Watermill Foundation

Auction Guide

Roles:

Creative Direction, Entire 112-page Design

Brief:

The Watermill Foundation is an international, multi-disciplinary center for studies in the arts and humanities. Located in a secluded, natural setting in Long Island, New York, the Center has established a worldwide reputation as a unique laboratory for artists to explore the creative process. This auction guide was produced for the Center's 12th Annual Summer Benefit — long hailed as the best party in the Hamptons — which drew 1,000 guests and raised $1.3 million.

Approach:

Color coded and clean, minimal design to target a sophisticated audience.