Symetra Rebrand

Corporate Rebrand

Brand Identity

Financial Marketing Materials

Roles:

Design Direction and Strategy, Photography Strategy, Design and Production, Photo Retouching, Branding, Project Management

Brief:

For the past eight years, I have managed the in-house Design Department at Symetra. During this time I have provided creative direction for numerous internal client groups, designed and implemented all company marketing materials, helped develop the corporate brand, managed graphic standards, and acted as an overall brand steward. These examples of financial literature design demonstrate my authority in these efforts.

Recently, the company has undergone a rebrand. With the assistance of Turnstyle Studio in Seattle, I directed the creative effort on a complete corporate rebrand and visual design system.

Approach:

My approach has been highly collaborative—developing relationships with many different internal client groups and external partners, leading the creative on presentations, and implementing projects from concept through completion.