West Coast Financial

Annual Report

Roles:

Creative Direction, Design, Copywriting Assistance

Brief:

West Coast Financial specializes in retirement planning, wealth management and financial advisory services. I was approached to design an annual report in the “wake” of the 2008 financial recession. Through subtle graphic motifs and utilizing the waves in the logo, the concept was that of “riding out the waves of the storm.” My efforts in copywriting and design resulted in the conceptual direction of the report.

Also see interactive annual report here.